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With effect from 7 October 2011, Facebook is rolling out a whole new Profile layout in the form of a Scrapbook. It is literally your entire life story rolled out before the very eyes for the world who might be interested to find out all about you. Along side with this new roll . . . → Read More: Setting up Facebook Timeline 
Branding U Our lives are crammed with brands. Yet a few like Pepsi, Microsoft and McDonalds seem to have a stronger impact on us than the others. These names induce instant thoughts, feelings and emotions in us. We associate certain experiences and link specific attributes to them. We value . . . → Read More: Your Brand, Your Most Powerful Tool! 
Another way to attract new fans is through the combination of content marketing (such as submitting articles to article directories) and SEO (search engine optimization). This is how you optimize your content to draw in search engine traffic. In turn, you direct this traffic to your Facebook Fan Page. . . . → Read More: How to Attract Facebook Fans Using SEO and Content 
Twitter eclipsed the 100-million-member mark in early 2010 and has constantly been on the growth ever since. For the B2B marketers, Twitter is a must-have social media tool. The Society for New Communications Research reported that as of end of 2009, nearly half of the top 100 companies had a Twitter account. Influential CEOs of the Fortune 500 companies have their own personal Twitter account used in conjunction with Facebook and Blog. In itself, Twitter is easy to set up, manage and use. There are only a few elements to learn and master. All it takes is a minimal time investment of just 5 to 20 minutes per day to tweet your message. If you are not on Twitter, it is time to consider how to exploit the benefits that Twitter has to offer. Get on the Twitter Train today with the top 5 Social Nuggets to get you on a fast track to set up your account and to attract a flood of followers under you. . . . → Read More: Fast Track Your Success on Twitter 
Relationship is what makes many things tick and last. It is the breath and life of our very being whether we believe in it or not. It is also the propeller of successful business partnerships leading to networking and referrals. Understanding the power of referrals resulting from trusted relationship, LinkedIn was created with one objective and purpose in mind…Connection. Using the power of referral and connection, it builds a network of professionals who used LinkedIn to exchange ideas, information and to build business opportunities or career growth. It is the last link to your success story as a professional or a business owner. . . . → Read More: LinkedIn-My Global Social Network 
The term ‘social media’ is a hot topic flooding through conversations online and even among the corporate worlds and business. Many have gotten on the social media bandwagon only to get off the wagon on muddy ground. It is surprising that a large number of companies launch social media campaigns without any clear strategic goal and marketing directions. Many hope to hit it big with overnight increase in fans and sales if they simply keep posting advertisements and sales to their Facebook walls. After a period of time, when the fans are not increasing by the thousands as weeks pass, social media is deemed as an ineffective tool and a fad. And it will go on a spiral downhill from there for marketing. If you happen to fall into this category and wondered why social media marketing works for some and not for you, then it is time to do some self-check on your perspectives and use of social media. . . . → Read More: The Right Social Media Tools for Your Business Goals 
Since the birth of Facebook, it has become a very popular social networking site to strengthen and re-engage connections with friends, families, colleagues or even potential employers. When Facebook was originally created, it was intended to be just a communication tool between university students for communication purposes. Over times, it has evolved beyond personal networking to business networking and engagement with potential customers on an individual level. With this change in the nature of social network platforms, for businesses it also means that when people interact with your brand, their activity is broadcasted to their own network leading to greater brand exposure for you. This increased exposure may not immediately translate into a direct sale for your business product or service, but it may result in future sales to buyers who have already become familiar with your brand. In the Facebook social game, it is not about how big you are, how much budget you have for marketing spending, but about how effectively you can connect with your target market and getting them to engage with you in a two way conversation. Before starting on your own Facebook Marketing, begin with setting up your Fan page and define a reason for your Fan Page on why everyone must become your fan. How do you do it? . . . → Read More: Why Must I Like Your Page Recently, FB had some major upgrades in Profile Page & one of them is to make your contact details avail to those who are your friends. How do you view your friends’ contact details? Simply by clicking on the “Friends” link on the left column, it will bring you to your Friend List and their . . . → Read More: How to Manage Your Security & Contacts in Facebook Profile Page The last weekend, I had a remarkable weekend break away with my husband. We decided to join a tour organized by one of our clients on a weekend trip away to Malacca, in Malaysia. The group has a combination of elderly folks to young children. But what is most interesting is not the . . . → Read More: The Power of Attractions Since I started blogging actively for the past months, the journey and process have been a combination of joys, disappointments and excitement. Each day, I watched out for inspiring events that spurred my creative juice to write something valuable and meaningful for my readers. I remembered the power of the pen . . . → Read More: The Ethics of Blogging |
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