Why is it important?

The Personal Brand

What you’ll bring home with you…

This is an interactive workshop and not purely lecture-­based. Numerous real­-life examples and case­ studies will be highlighted to teach the principles. Relevant game­-based activities and movie strips will be played for heightened understanding. Participants will be stretched beyond their comfort zone and will be urged to participate, perform, observe, critique and learn!

• Module 1­ – Who are YOU?
  • Unearthing the essence of YOU to identify Unique Selling Propositions
• Module 2 – ­Packaging YOU
  • External and internal Image Management that will include business etiquette and non­verbal
    communication
• Module 3­ – Communicating YOU
  • Advertising brand YOU through various channels including social media
• Module 4­ – Brand Future
  • How to keep brand YOU alive and interesting

Who should be attending….

1. This workshop is for the business owners, property agents, financial planners, financial advisors, remisiers,  speakers, authors, trainers, anyone in the academia, stylists, and graduates.
2. This is for anyone who wants to harness the power of Personal Branding to manage their reputation, be remembered and differentiate themselves from the rest of the crowd!

Find out more….

]]> http://www.adonaitraining.com/branding-you/feed 0 http://www.adonaitraining.com/linkedin-for-business http://www.adonaitraining.com/linkedin-for-business#comments Sun, 22 May 2011 10:48:01 +0000 Adonai Training http://www.adonaitraining.com/?p=1509 MAKING CONNECTIONS, CAPTURING OPPORTUNITIES

There are more than 100 social networking sites in the world that caters to each taste and each need. All these social networking sites range from general social chains (such as Facebook, MySpace), to focus social chains on different topics (such as photo sharing, video sharing, wine and music). Similar to these social networking sites, LinkedIn is designed for a purpose to serve a particular group of online users. It is a social networking site to connect business professionals and enable them to share information, get answers, and promote themselves and their businesses.

Founded in 2003, LinkedIn has explored in its growth with more than 4.9 million subscribers, putting LinkedIn to be among the top 10 fastest growing social networking sites in the world. What makes LinkedIn different from the others? What are the high-value benefits that LinkedIn has to offer for you and me at a business and professional level? How do I get myself and my business promoted in LinkedIn? All these and more questions will be answered in this workshop where you will learn the practicum of setting up your own LinkedIn profile, the tools for marketing, and the strategies for harnessing on the power of LinkedIn groups for networking and endorsements. Jump in and be among the high flying professionals who had learned to leverage on the dynamics of LinkedIn to serve their careers and business purposes!

What you’ll bring home with you…

• How to set up your own LinkedIn Profile for networking, marketing and connecting
• How to build a professional community in LinkedIn
• How to engage your LinkedIn communities with conversations and contents
• How to research for vital information and to contribute as an Expert in the fields
• How to get people talking about your harvest or services

What will the Workshop Covers

Session 1

1. What is LinkedIn
   1. Who is it for?
   2. Why is LinkedIn vital for you?
   3. Failing to Plot is Plotting to Fail – Designing Your LinkedIn Strategy
      • Calendar of Setting up LinkedIn
      • Calendar of Activities after Setup
      • Let’s Get Rolling – Setting up the YOU in LinkedIn
   4. Marketing Tips for you and your business

Session 2

1. Make the Connection, Close the Deal
   • Scanning the Ground – How to Search and View Profiles
   • Make Your Connection the Right One – Ways of Adding Contacts
   • Sending out the Invitations to Connect
   • Strategy Tips – What’s Next after People Accept
   • Marketing Tips for you and your business
2. Get the Word Out! Build the Network!
   • The Power of Groups in LinkedIn
   • Connecting to Competitors
   • Interacting with Other Members
   • Questions, Responding to Invitations
   • Strategy Tips – How to Contact Other Members
   • Marketing Tips for you and your business

Session 3

1. How to Build Your Recommendations /Endorsements
   • Get listed in the Service Providers Directory
   • Learn how to Make, Request & Manage Recommendations
   • Strategy Tips – Building and Finding Recommendations
   • Marketing Tips for you and your business
2. Finding Your Answers in LinkedIn – Searching and Researching
   • Learn how to Manage & Use Questions
   • Learn how to Manage & Search for Answers
   • Making Yourself to the Experts List
   • Strategy Tips – Building and Finding Recommendations
   • Marketing Tips for you and your business

Session 4

1. Integrating LinkedIn with other Social Network Sites & Offline Marketing
2. How to Maximise on LinkedIn
   • Getting The Insider News – Job Finder
   • Leverage Your Network & Source for Your Best Hires
   • Boost sales and sales delivery – The Power of Referrals & Introductions
3. Best Examples of LinkedIn Success Tales/Case Studies

Who should be attending….

1. For all professionals and business owners who are looking to leverage on the use of LinkedIn to market and promote their professions and services.
2. For all Human Resource personnel looking to use LinkedIn as an alternative channel to source and hire for their companies.
3. For employment agencies looking to use the influence of LinkedIn to post job opportunities and to source for appropriate candidates for their clients.
4. For anyone looking to network among the professionals and business owners and searching for a business opportunity connection.
5. For anyone looking to research on topics and seeking the expert advices of industry practitioners or amateurs.

Find out more…

]]> http://www.adonaitraining.com/linkedin-for-business/feed 0 http://www.adonaitraining.com/online-reputation-management-28-30-jun http://www.adonaitraining.com/online-reputation-management-28-30-jun#comments Sun, 22 May 2011 10:37:29 +0000 Adonai Training http://www.adonaitraining.com/?p=1503

Most Marketers have the reputation for being a great talker but not a great listener. That is not to suggest that tools like focus groups, surveys, interviews, or other research instruments in the past are ineffective or redundant. It’s just that, in the era of the participatory web, listening is not an option; it is a mandate. The ability to listen and hear the heart beats of the consumers is not a skill to be learned but an art to be mastered.

Online Reputation

The participatory web and Social Media have provided great opportunities for marketers to listen on the ground what the consumers are saying about your brand, products and services. It has also opened the doors for companies to handle complaints

and negative feedback immediately before it snowballs into disasters. For those failing to do so, they have to deal with the disastrous power of the consumer voices in the market on their brand.

Social Media and the participatory web have generated a new era in the world of marketing…it is now the world of Media Marketing. Join us to learn about the importance of listening on the social web and how to do it. We will introduce the various tools available for your use and at your preference. Learn to decipher what is useful information from the junk and analyzing only the pertinent details for your business for future marketing programs.

What you’ll bring home with you…

• Why listening is the first thing you need to do
• What to listen on the social web
• Where to find the conversations
• How to track your reputation on the social web and generate reports using social media tools
• Master the Tools you can use to listen on the social web
• Decipher between valuable and junk information
• Learn how to analyze the information gathered for marketing planning
• Learn how to employ the various techniques of crisis  management to manage negative comments on your brand

Who should be attending….

1. For marketers or business owners who are currently using Social Media as the marketing tools and wish to discover what engages the customers to buy their brands, products or services.
2. For market researchers who are conducting market research on consumer products and services.
3. For PR officers who are looking to enhance on their brand image and corporate identity.
4. Anyone who wants to learn how to listen to their customers on the Web.

Find out more….

]]> http://www.adonaitraining.com/online-reputation-management-28-30-jun/feed 0 http://www.adonaitraining.com/strategic-facebook-marketing http://www.adonaitraining.com/strategic-facebook-marketing#comments Thu, 25 Nov 2010 16:55:41 +0000 Adonai Training http://www.adonaitraining.com/?p=1311 Contents. Customers. Connect.

Social Media is no longer just a word mentioned on the sideline but a way of life in our environment today.  Facebook alone is on the lips of every person and businesses are rushing to create their own to reach out to the next generation of affluent customers in the Net.  The power of referral, engagement and viral marketing are phenomenal tools that businesses cannot afford to ignore. With the shift in marketing from presentation to presence, are you ready for it?

Strategic Facebook Marketing

Facebook…The Launch Pad to Customer Engagement

As a business owner or a marketer, are you riding on the waves of change using Facebook to thrust your business forward into the new era? If your answer is No, join us in this upcoming workshop and experience for yourself how Facebook storms the Social and Business World. Witness a marketing breakthrough evolution in your business and sales! Get your lappy ready and we will show you how to carry out your marketing activities in Facebook with minimum efforts but with amazing results!

What you will need for the Workshop….

1. You will need to have a Facebook account
2. Prepare an event or promotion to be set up during the course
3. You must send us the image of the product  or event for promotion (JPEG) in advance prior to the workshop
4. We will show you how to start an advertising account with Facebook

What will the Workshop Covers….

1. Introduction to Facebook Marketing
   • You will be given an overview of Facebook, some facts about marketing on Facebook, and successful case stories of businesses using Facebook to increase revenue.
2. Using Facebook Page to Build Awareness
   • You will be guided hands-on to create your very own Facebook page with special features to build awareness and to differentiate your business from competitions. This includes customizing your own landing Page.
3. Using Facebook to Educate Your Users
   • You will learn the types of valuable contents to create that is enticing to your customers and at the same time educate them the benefits of using your products and services.
4. Using Facebook Page’s Most Valuable Assets to Engage the Users and Increase Sales!!!
   • You will learn how to use FBML to create promotions, campaigns & contests that will drive users to be part of the fun.

Who should be attending….

1. This is a comprehensive and hands-on training on how to use Facebook for marketing. This is not for beginners who is new to Facebook and looking to learn how to use Facebook.
2. Marketers, Business owners, entrepreneurs, communication managers, customer service managers, retail services, property agents, insurance agents, educationists, teachers, and trainers, who have access to customers and who have yet to engage Facebook in their marketing plan will find this workshop a tremendous value to be added to your marketing strategy.
3. Anyone who wants to understand how to deploy Facebook as part of their business strategy for marketing, branding and customer service.

Find out more….

Next Workshop Dates

Here аrе ѕοmе οf thе snapshots οf whаt thе study revealed:

• Fans spend аn additional $72 thаn non-fans ($157 versus $85).
• Fans аrе 28% more ƖіkеƖу tο continue using thе brand thаn non-fans (75% versus 47%)
• Fans аrе 40% more ƖіkеƖу tο recommend a product tο thеіr friends thаn non-fans (68% versus 28%)
• Fans аrе 42% more ƖіkеƖу tο feel a connection wіth thе brand thаn non-fans (81% versus 39%)
• Fan interactions οn thе Facebook page resulted іn free οr earned brand impressions tο thеіr friends

In another study, Vitrue release thе Social Media Evaluator. A Web application thаt generates аn estimated annual dollar value οf a Facebook page based οn various factors such аѕ thе number οf Facebook users whο ‘Ɩіkе′ thе page, thе level οf interaction аnԁ thе frequency οf thе posts οn thе page.

Thе study frοm Syncape hаνе еnԁеԁ months аnԁ months οf debate frοm companies still thinking іf thеу ѕhουƖԁ invest time аnԁ money іntο thе social network. Thіѕ аƖѕο clearly ѕhοw thаt social networking sites such аѕ Facebook аnԁ LinkedIn саn аnԁ wіƖƖ proof thаt thеrе іѕ ROI involve. I аm looking forward аѕ Facebook continue tο improve thеіr reporting system аnԁ hopefully one day wіƖƖ provide υѕ wіth ROI data іn terms οf dollars аnԁ cents wіth a click οf a button.

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Organizations understand thе power οf word οf mouth online аnԁ іѕ ready tο ԁο whatever іt takes tο ɡеt users tο talk аbουt thеіr brand.

Small organizations wіƖƖ ѕtаrt joining social media sites Ɩіkе Facebook, Twitter, blogs, Youtube аnԁ publish articles, pictures аnԁ videos, hopping thаt something wіƖƖ stick іn thе users mind. Whеn іt ԁοеѕ, thеу pray аnԁ hope thаt thе users wіƖƖ ѕtаrt going online аnԁ share thе content wіth thеіr friends.

Hοwеνеr mοѕt οf thе time users аrе nοt interested іn sharing content thаt іѕ nοt relevant tο thеm οr hаνе nο entertainment οr educational value whatsoever. Simply рυt, thеу cant find a ɡοοԁ reason tο share уουr content οr talk аbουt уου аt аƖƖ.

Lаrɡеr organizations wіth substantial marketing budget wіƖƖ try tο rυn social medial contests. Typically thе contests wіƖƖ require thе users tο tag thеіr friends οn pictures οr share whatever product info аnԁ ɡеt rewarded fοr іt.

Again thіѕ іѕ nο ԁіffеrеnсе wіth сrеаtіnɡ аn adverting campaign аnԁ tracking thе response rate. Yου wіƖƖ hаνе tο sustain thе hype аnԁ whеn іt dies down, уου wіƖƖ hаνе tο thіnk οf another campaign tο generate thе hype again.

Identify Areas People Cаn Talk Abουt

Besides pictures аnԁ videos. People Ɩіkе tο share thеіr experiences online. It doesn’t matter іf thеу thеу аrе sharing іt wіth strangers. Thеу wіƖƖ talk tο anyone whο аrе willing tο listen.

Organizations need tο ѕtаrt improving thеіr customer service experience іn order tο deal wіth thе increasing demands οf thе customers. Mοѕt importantly, thеу need tο realize thаt thеу аrе doing іt tο hеƖр thеіr customers find a reason tο talk аbουt thеm.

Brand Stοrу Frοm Nordstrom

Fοr those whο don’t know whаt Nordstom іѕ, іt іѕ a high-еnԁ department store thаt spread асrοѕѕ thе United States. Thеу аrе legendary іn thе area οf customer service ѕіnсе 1901. In fact, thеіr branding wаѕ built entirely through thе customers’ WoM (Word οf Mouth) experience. Here іѕ аn example οf building a brand through ѕtοrу telling.

Abουt a a few decades ago, a customer walked іntο one οf thе Nordstorm store wіth 2 snow tires. Hе walked up tο thе tire counter, рυt thе tire down аnԁ аѕkеԁ fοr money back. Thе clerk whο ѕtаrtеԁ work fοr 2 weeks, saw thе pricing οn thе tire аnԁ reached out іn tο thе cash register аnԁ pull out $145 fοr thе man. Thе thing аbουt thіѕ іѕ thаt Nordstrom never sell tires. According tο company lore, thе clerk accepted thе tire bесаυѕе thаt іѕ whаt thе customers wanted.

Thіѕ іѕ јυѕt аn example οf hοw іmрοrtаnt customers аrе tο Nordstrom. It іѕ thіѕ type οf ѕtοrіеѕ, mixed wіth social media thаt саn really propel уουr brand οn thе social web аnԁ іntο brand mortality.

Don’t Confuse Campaigns Wіth Trυе WoM Experiences

At thіѕ point, уου mυѕt bе thinking “Whу don’t I јυѕt rυn campaigns thаt ɡеt people talking аbουt mе?＂ Well, уου саn ԁο thаt, bυt ԁο уου hаνе thе budget аnԁ innovative іԁеаѕ tο keep coming up wіth campaigns tο engage уουr customers? Mοѕt importantly, whаt іѕ thе life span οf thе WoM effort? 1 month, 2 months οr 3 months?

Trυе WoM experience comes frοm thе desire tο want tο share something ɡοοԁ wіth someone. In thіѕ case, іt саn аn unique experience уου provide οn a consistent basis, οr аn act beyond thе call οf duty.

Whatever іt mау bе, thе perks οf such WoM іѕ thе longevity аnԁ thе cost οf maintaining іt (zero cost).

Share Wіth Uѕ

Dο уου hаνе аnу ѕtοrу уου thіnk іѕ worth sharing? Feel free tο tеƖƖ υѕ аbουt іt іn thе comment box below.

Do you know….

• That Dell claimed to earn $3 million via Twitter since 2007?
• The number of unique visitors MySpace, YouTube and Facebook get every month collectively is 250 million?
• Barack Obama attended no campaign fundraisers but leveraged on online social networks to raise $55 million in 29 days?
• Social Media has overtaken porn as the #1 activity on the Web?
• Social Media is the next biggest shift in business since the Industrial Revolution?

Traditional marketing is fast becoming an outdated communication. To reach out to 50 million users, it takes 38 years through radio, 13 years through TV, and 4 years through the internet. Facebook adds 100 million users in less than 9 months! More than 1.5 million pieces of content are shared & user generated contents are updated every minute on Facebook… people update anything, anywhere, anytime. From Word of Mouth marketing, Social Media is becoming the World of Mouths! Opinions on products, services and brands are posted by bloggers everywhere.

“It is 100 voices…but…1 conversation…

It is listening first & selling second…

We no longer search for the news…

The news come searching for us…

And now it is via social media…”

Imagine what that means for market outreach, customer experience and business expansion…if you have not yet leverage on the power of World of Mouths marketing, then you better think twice of this new age of people driven economy again….

Is your Business Ready?

What you’ll bring home with you…

1. Understand how Social Media can be your business partner & the key elements making it a powerful marketing tool
2. Be familiar with the various social media tools (such as Facebook, Twitter, Ning, Streaming, Blogging, etc), their functions and mastering them in marketing your brands and products
3. Learn how to grasp and twig the engine of Social Media for advertising & event promotion
4. Analyze corporations and SMEs’ social media success stories and applying it in your business
5. Measure the success of your social media activities
6. Put together a social media marketing blueprint by incorporating each tool collectively to create one marketing message for your brand and product

Who should be attending….

1. This is a fast track introduction to what you need to know about Social Media, its power and its impact on business, society and economy as a whole. The workshop is intended for anyone who is new to Social Media and its tools such as Facebook, Twitter, LindedIn, and etc.
2. If you have some basic knowledge about Social Media and wants to know how to develop a marketing blueprint for your business, this is the workshop for you.
3. Any marketers who have yet to engage Social Media in their marketing plan will find this workshop a tremendous value to be added to your marketing strategy.
4. Anyone who wants to understand how to deploy Social Media as part of their business strategy for marketing, branding and customer service.

Find out more….