One of the greatest challenges that every social media marketer has to face is the fear of online negative conversations or comments spiraling out of controls due to an unexpected crisis that the company is facing at the moment. It is bad enough having to deal with the media and the press, but in the social media space, you cannot control or stop the online conversations. What should you do then when unexpected crisis occurs leading to unwanted media and public attention? In this ebook, we talk about the various aspects of online crisis management and how to handle them when it comes. Using some case studies, the ebook discusses the various aspects of controls and management.

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