Everyone recognizes the power and the impact that Social Media has in businesses and personal lives. But one of the commonly asked question is “What do I do next after creating my own Social Media Profile be it in Facebook, Twitter, YouTube, and etc?”. Setting up the profile account is easy but building and getting the communities is the next challenge that every business has to face. What are the social media programs that I can plan for my fans? What are the programs that will interest them to participate and to share about it with their friends? These are some of the questions that every social media marketer has to ask before embarking on a social media program that encompasses campaigns and engagements. This seminar will cover the following aspects of Social Media Program to create a compelling engagement:

1. What is Social Media Program?
2. How do I create a Social Media Program?
3. How do I research the Contents for my Program?
4. How do I create a Content Map for my social media program?
5. Success Stories

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