One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slides will cover the following aspects of ROI on Social Media:

1. What is Social Media ROI?
2. How do I set my Social Media Objectives?
3. What can I measure – Qualifiable vs Quantitative data?
4. A look at Facebook Insights with Interpretation and Analysis

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