Branding You

Introduction

Personal brand…What is it?

A Brand is just a promise of perceived value. Just as branding is essential for products to survive, so is it for everybody who wants to succeed. Have you ever thought of your own brand? The wonderfully unique brand called, YOU? Personal branding is understanding one’s values, attributes and passions, and communicating that essence to the world. Personal Branding is simply telling your story in the best possible way.

Why is it important?

Why should YOU get chosen? What do people remember when they think of YOU? How can YOU add value to a team? Stumped? But actually these are oft asked questions for which impressive and genuine answers cannot be thought of on the spur. Impressions are created within seconds of meeting and what YOU say, don’t say, do, don’t do, wear etc matters and communicates a lot about YOU. In a world where everybody is well­qualified and diplomas and degrees look similar, how are you going to stand out? After heaping academic laurels and other achievements, do you know how to market your strengths and shine through the clutter? Have YOU equipped yourselves to take control of opportunities and seize them? We talk about self-improvement but what is it without self­-marketing? Personal branding is the key to that! YOUR brand identity could be your most powerful tool yet! A good Personal Brand can:
  • Define/change the way the world views YOU
  • Help YOU understand yourself at various levels and connect with people better
  • Allow YOU to be remembered and make an outstanding impression
  • Boost YOUR confidence and give YOU an edge when it comes to being chosen, valued or hired
  • Define goals and open up new career opportunities

What you’ll bring home with you…

This is an interactive workshop and not purely lecture-­based. Numerous real­-life examples and case­ studies will be highlighted to teach the principles. Relevant game­-based activities and movie strips will be played for heightened understanding. Participants will be stretched beyond their comfort zone and will be urged to participate, perform, observe, critique and learn!

  • Module 1­ – Who are YOU?
    • Unearthing the essence of YOU to identify Unique Selling Propositions
  • Module 2 – ­Packaging YOU
    • External and internal Image Management that will include business etiquette and non­verbal
      communication
  • Module 3­ – Communicating YOU
    • Advertising brand YOU through various channels including social media
  • Module 4­ – Brand Future
    • How to keep brand YOU alive and interesting

Who should be attending….

  1. This workshop is for the business owners, property agents, financial planners, financial advisors, remisiers,  speakers, authors, trainers, anyone in the academia, stylists, and graduates.
  2. This is for anyone who wants to harness the power of Personal Branding to manage their reputation, be remembered and differentiate themselves from the rest of the crowd!

Your Instructor

Brand U Comms is an integrated Communications Consultancy that handles a wide spectrum of customers’ needs in the Communications domain from Public Relations to Branding and Advertising to Competency development & Training. Harini Chari, Managing Director of Brand U Comms, has been a passionate Communications practitioner and specialist for the last 12 years. She has worked in Advertising, PR and Communication education in leading institutions such as Michigan Outreach in Lansing, the International Advertising Association, New York, Shopper’s Stop in Mumbai, McCann Erickson (L’Oreal, Tiffany, Nestle accounts) and the Institute of Advertising in Singapore. Harini Chari has a Masters in Advertising from the School of Communication Studies at Michigan State University, USA.

Next Workshop Dates

Each module will be covered in 3 hours. The duration of the program is flexible and can be constructed as per requirements.

Months (Yr 2011)DatesDaysTimeVenueRemarks
May24-27 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)
July26-29 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)
September27-30 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)
November22-25 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)

What Does it Cost Me?

  • Original Fee – S$988 per pax
  • Early Bird Packages – S$688 (Close 1 week before the Commencement Date of each Workshop)

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