Content Marketing Strategies
Introduction
Do you know how to attract and retain customers using good content? Do you have the art of communicating with your customers and prospects without selling and yet still able to covet them into sales? All these lies in a marketing technique called Content Marketing. This is a technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. In another word, it is delivering information that makes your buyer more intelligent. Marketing is Impossible without Great Content. In this workshop, we will show you how to make a person stop, read, think, and behave differently, intuiting them to reward you with their business and loyalty. Join us on this 1.5 day workshop on how to master the skills of this dynamic marketing technique for your business success!
What you’ll bring home with you…
- Why Content Creation is Important for Your Business
- The 4 Types of Content Your Customers are Interested to Know
- Roll up your sleeves, start the Content Creation Process and build your own Content Marketing Strategy
- Learn how to use Tools such as Facebook, Twitter, Youtube, Slideshare and LinkedIn to disseminate & build credibility for your business
- Know how to shift through, manage and sort out the abundance of information in the Net to find the relevant contents for your business
- Master the tools to schedule and disseminate your contents to the various social networking sites
- Understand the power of Digital Marketing and the use of Email Marketing Systems to get your contents across into the Inbox of your customers
- Best practices for Content Marketing you have to observe
Your Instructor
A Business and Marketing Strategist in her own rights, Rebekah has been offering consultancy advices on business strategy, marketing, training, operations, crisis management and exchange management to MNCs, governments and businesses for more than 15 years. She has been involved in major global projects amounting more than US$30 million. As the pioneer Strategists in Asia in her field, one of her achievements is the design and engineering the first touch screen ATM machine in Asia and implementing it throughout Asia and Europe with one of the global bank. Rebekah has conducted seminars, workshops and trainings to audience all over the world which includes corporations, business owners, governments, and financial institutions.
For the past 8 years, she has her passion in building schools in developing countries for the poor making education available to the disadvantaged, poor and orphans. She is also involved in selective charity programs round the globe. Looking to do much more, she has engineered her own holding company with a special focus on being a social entrepreneur in all the niche business startups under the holding groups to make a difference in the lives of people.
Next Workshop Dates
Months (Yr 2011) Dates Days Time Venue Remarks
May 27 & 28 Fri Night & Sat Fri - 7pm to 10pm
Sat - 10am to 4pmKnowledge Connection (Suntec)
July 25-27 Mon - Wed 7pm to 10pm Singapore Management University (SMU)
September 23 & 24 Fri Night & Sat Fri - 7pm to 10pm
Sat - 10am to 4pmKnowledge Connection (Suntec)
October 21 & 22 Fri Night & Sat Fri - 7pm to 10pm
Sat - 10am to 4pmBestway Building, Prince Edward Rd (near Tanjong Pagar MRT)
November 21-23 Mon - Wed 7pm to 10pm Bestway Building, Prince Edward Rd (near Tanjong Pagar MRT)
Participants are required to bring along their own laptops with wireless to be hands-on during the workshop.
What Does it Cost Me?
- Original Fee – S$788 per pax
- Early Bird Packages – S$488 (Close 1 week before the Commencement Date of each Workshop)
Register Today…
For Your Actions…
- Come and hear what others have to say about us…View our testimonies and galleries!
- Download the workshop brochure for your reference!
- Send the workshop brochure to a friend!
