Facebook 101 for Business

Introduction

Facebook…the Rising Waves….Are you in the Boat or off it….???

Social Media is now the FAB word raging throughout the Internet. It is creeping fast into the culture of media marketing causing an upheaval like never before. It has even overtaken porn as the #1 activity in the Web. Facebook is one of the many social media platforms people are ranting and raving about and it is taking the world by storm!

Facebook…The Launch Pad to Connect, Communicate, Converse

If you are not on Facebook already, you most probably will be soon. Whatever is your motivation, someone has probably prompted you to look at Facebook and getting yourself onboard to connect with them. Facebook is the number one social networking sites with more than 500 million active users. There are many powerful features and tools within Facebook for individuals, SMEs and the Big Boys to deploy for business.

Are you in the Boat…??

As a business owner or a marketer, are you riding on the waves of change using Facebook to thrust your business forward into the new era? If your answer is No, join us in this upcoming workshop on “Facebook 101 for Business”, experience for yourself how Facebook storms the Social and Business World, and witness a breakthrough evolution in your business and marketing! Get your lappy ready to “rock and row” with us!!!

What will the Workshop Covers….

  1. Introduction to Facebook and its applications
  2. Learn how to setup your own Facebook account, Fan Page and Groups for different purposes
  3. Understand the powers of Branding and how to use Facebook to brand yourself
  4. Carve your own list niche of followers and fans in Facebook
  5. Master the privacy tools in Facebook for security control
  6. Utilise the power tools to leverage, campaign and promote your cause, free advertising & execute marketing activities
  7. Learn how to integrate Facebook with other online social marketing tools such as Twitter, Blogs for an effective marketing campaign
  8. Capitalise on the Free Analytical tools in Facebook to measure, monitor & gain insights into the quality of your Facebook pages, traffic and visitors

What you’ll bring home with you….

1.  Introduction

  • What is Facebook?
  • Facebook vs Other Social Media Tools (eg. Twitter)
  • Why Your Business Should be on Facebook
  • Personal Account vs Business Account

2.  Setting Up Facebook Profile for Yourself

  • Sign up for an Account
  • Setup a profile account
  • Edit your profile info
  • Connect with your friends
  • Share information on your wall (Status Update, Comment field, Like button)
  • Using Facebook Applications (Videos, pictures, FB personal messages, FB chat, Links)

3.  Personal Branding

  • Facebook @ Mention
  • Branding Yourself
  • Facebook Notes
  • Conducting a Facebook Poll
  • Joint Venture on Facebook
  • Facebook Etiquette

4.  Security & Privacy

  • Account Settings
  • Privacy Settings
  • Applications Settings
  • Spam

5.  Facebook for Business

  • Business models on Facebook
  • Difference between a Page and a Group
  • How to set up a page
  • Adding vanity URL to your Facebook Page
  • How to Set up a Group
  • Facebook Insights Dashboard
  • SEO strategies for Facebook Page
  • Facebook fan box widget
  • Groups vs Pages
  • Strategy to increase your fans
  • Integrate Facebook with Websites and Blog

6.  Facebook for Marketing & Advertising

  • Pay-per-Click Advertising
  • Pay-per-Impression Advertising
  • Affiliate Marketing on Facebook
  • Generating a mailing list – Draw on existing network
  • Facebook Engagement Ads
  • Leverage the viral nature of Facebook

7.  Measuring & Analysizing

  • Facebook Insights Dashboard
  • SEO strategies for Facebook Page
  • FB Fanbox Widget

Who should be attending….

  1. This is a comprehensive and hands-on training on what you need to know about Facebook, its power and its impact on business, society and economy as a whole. The workshop is intended for anyone who is new to Facebook and its tools.
  2. Marketers, Business owners, entrepreneurs, communication managers, customer service managers, retail services, property agents, insurance agents, educationists, teachers, and trainers, who have access to customers and who have yet to engage Facebook in their marketing plan will find this workshop a tremendous value to be added to your marketing strategy.
  3. Anyone who wants to understand how to deploy Facebook as part of their business strategy for marketing, branding and customer service.

Next Workshop Dates

    Months (Yr 2011)DatesDaysTimeVenueRemarks
    May23-24Mon & Tue7pm to 10pmSingapore Management University
    July23Sat9am to 4pmKnowledge Connection (Suntec)
    September26-27Mon & Tue7pm to 10pmSingapore Management University
    November26Sat9am to 4pmKnowledge Connection (Suntec)

What Does it Cost Me?

  • Original Fee – S$588 per pax
  • Early Bird Packages – S$399 (Close 1 week before the Commencement Date of each Workshop)

Register Today…

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For Your Actions…

  • Come and hear what others have to say about us…View our testimonies and galleries!
  • Download the workshop brochure for your reference!
  • Send the workshop brochure to a friend!