Introduction

Most Marketers have the reputation for being a great talker but not a great listener. That is not to suggest that tools like focus groups, surveys, interviews, or other research instruments in the past are ineffective or redundant. It’s just that, in the era of the participatory web, listening is not an option; it is a mandate. The ability to listen and hear the heart beats of the consumers is not a skill to be learned but an art to be mastered.

The participatory web and Social Media have provided great opportunities for marketers to listen on the ground what the consumers are saying about your brand, products and services. It has also opened the doors for companies to handle complaints and negative feedback immediately before it snowballs into disasters. For those failing to do so, they have to deal with the disastrous power of the consumer voices in the market on their brand.

Social Media and the participatory web have generated a new era in the world of marketing…it is now the world of Media Marketing. Join us to learn about the importance of listening on the social web and how to do it. We will introduce the various tools available for your use and at your preference. Learn to decipher what is useful information from the junk and analyzing only the pertinent details for your business for future marketing programs.

What you’ll bring home with you…

• Why listening is the first thing you need to do
• What to listen on the social web
• Where to find the conversations
• How to track your reputation on the social web and generate reports using social media tools
• Master the Tools you can use to listen on the social web
• Decipher between valuable and junk information
• Learn how to analyze the information gathered for marketing planning
• Learn how to employ the various techniques of crisis  management to manage negative comments on your brand

Who should be attending….

1. For marketers or business owners who are currently using Social Media as the marketing tools and wish to discover what engages the customers to buy their brands, products or services.
2. For market researchers who are conducting market research on consumer products and services.
3. For PR officers who are looking to enhance on their brand image and corporate identity.
4. Anyone who wants to learn how to listen to their customers on the Web.

Your Instructor

A Business and Marketing Strategist in her own rights, Rebekah has been offering consultancy advices on business strategy, marketing, training, operations, crisis management and exchange management to MNCs, governments and businesses for more than 15 years. She has been involved in major global projects amounting more than US$30 million. As the pioneer Strategists in Asia in her field, one of her achievements is the design and engineering the first touch screen ATM machine in Asia and implementing it throughout Asia and Europe with one of the global bank.  Rebekah has conducted seminars, workshops and trainings to audience all over the world which includes corporations, business owners, governments, and financial institutions.

For the past 8 years, she has her passion in building schools in developing countries for the poor making education available to the disadvantaged, poor and orphans. She is also involved in selective charity programs round the globe. Looking to do much more, she has engineered her own holding company with a special focus on being a social entrepreneur in all the niche business startups under the holding groups to make a difference in the lives of people.

Next Workshop Dates

What Does it Cost Me?

• Original Fee – S$980 per pax
• Early Bird Packages – S$777 (Close 1 week before the Commencement Date of each Workshop)

Register Today…

Course Fee

Original Fee $980.00 Early Birds $777.00

Choose Your Course Date

28-30 Jun (3 Nights) 26-27 Aug (1.5 Days) 27-29 Oct (1.5 Days)

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For Your Actions…

• Come and hear what others have to say about us…View our testimonies and galleries!
• Download the workshop brochure for your reference!
• Send the workshop brochure to a friend!