LinkedIn for Business

Making Connections, Capturing Opportunities

There are more than 100 social networking sites in the world that caters to each taste and each need. All these social networking sites range from general social chains (such as Facebook, MySpace), to focus social chains on different topics (such as photo sharing, video sharing, wine and music). Similar to these social networking sites, LinkedIn is designed for a purpose to serve a particular group of online users. It is a social networking site to connect business professionals and enable them to share information, get answers, and promote themselves and their businesses.

Founded in 2003, LinkedIn has explored in its growth with more than 4.9 million subscribers, putting LinkedIn to be among the top 10 fastest growing social networking sites in the world. What makes LinkedIn different from the others? What are the high-value benefits that LinkedIn has to offer for you and me at a business and professional level? How do I get myself and my business promoted in LinkedIn? All these and more questions will be answered in this workshop where you will learn the practicum of setting up your own LinkedIn profile, the tools for marketing, and the strategies for harnessing on the power of LinkedIn groups for networking and endorsements. Jump in and be among the high flying professionals who had learned to leverage on the dynamics of LinkedIn to serve their careers and business purposes!

What you’ll bring home with you…

  • How to set up your own LinkedIn Profile for networking, marketing and connecting
  • How to build a professional community in LinkedIn
  • How to engage your LinkedIn communities with conversations and contents
  • How to research for vital information and to contribute as an Expert in the fields
  • How to get people talking about your harvest or services

What will the Workshop Covers

Session 1

  1. What is LinkedIn
    1. Who is it for?
    2. Why is LinkedIn vital for you?
    3. Failing to Plot is Plotting to Fail – Designing Your LinkedIn Strategy
      • Calendar of Setting up LinkedIn
      • Calendar of Activities after Setup
      • Let’s Get Rolling – Setting up the YOU in LinkedIn
    4. Marketing Tips for you and your business

Session 2

  1. Make the Connection, Close the Deal
    • Scanning the Ground – How to Search and View Profiles
    • Make Your Connection the Right One – Ways of Adding Contacts
    • Sending out the Invitations to Connect
    • Strategy Tips – What’s Next after People Accept
    • Marketing Tips for you and your business
  2. Get the Word Out! Build the Network!
    • The Power of Groups in LinkedIn
    • Connecting to Competitors
    • Interacting with Other Members
    • Questions, Responding to Invitations
    • Strategy Tips – How to Contact Other Members
    • Marketing Tips for you and your business

Session 3

  1. How to Build Your Recommendations /Endorsements
    • Get listed in the Service Providers Directory
    • Learn how to Make, Request & Manage Recommendations
    • Strategy Tips – Building and Finding Recommendations
    • Marketing Tips for you and your business
  2. Finding Your Answers in LinkedIn – Searching and Researching
    • Learn how to Manage & Use Questions
    • Learn how to Manage & Search for Answers
    • Making Yourself to the Experts List
    • Strategy Tips – Building and Finding Recommendations
    • Marketing Tips for you and your business

Session 4

  1. Integrating LinkedIn with other Social Network Sites & Offline Marketing
  2. How to Maximise on LinkedIn
    • Getting The Insider News – Job Finder
    • Leverage Your Network & Source for Your Best Hires
    • Boost sales and sales delivery – The Power of Referrals & Introductions
  3. Best Examples of LinkedIn Success Tales/Case Studies

Who should be attending….

  1. For all professionals and business owners who are looking to leverage on the use of LinkedIn to market and promote their professions and services.
  2. For all Human Resource personnel looking to use LinkedIn as an alternative channel to source and hire for their companies.
  3. For employment agencies looking to use the influence of LinkedIn to post job opportunities and to source for appropriate candidates for their clients.
  4. For anyone looking to network among the professionals and business owners and searching for a business opportunity connection.
  5. For anyone looking to research on topics and seeking the expert advices of industry practitioners or amateurs.

Your Instructor

A Business and Marketing Strategist in her own rights, Rebekah has been offering consultancy advices on business strategy, marketing, training, operations, crisis management and exchange management to MNCs, governments and businesses for more than 15 years. She has been involved in major global projects amounting more than US$30 million. As the pioneer Strategists in Asia in her field, one of her achievements is the design and engineering the first touch screen ATM machine in Asia and implementing it throughout Asia and Europe with one of the global bank.  Rebekah has conducted seminars, workshops and trainings to audience all over the world which includes corporations, business owners, governments, and financial institutions.

For the past 8 years, she has her passion in building schools in developing countries for the poor making education available to the disadvantaged, poor and orphans. She is also involved in selective charity programs round the globe. Looking to do much more, she has engineered her own holding company with a special focus on being a social entrepreneur in all the niche business startups under the holding groups to make a difference in the lives of people.

Next Workshop Dates

Months (Yr 2011)DatesDaysTimeVenueRemarks
June14-17 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)
July23 & 30 (2 Days)Sat9am to 4pmKnowledge Connection (Suntec)
September6-9 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)
November1-4 (4 Nights)Tue - Fri7pm to 10pmKnowledge Connection (Suntec)
December3 & 10 (2 Days)Sat9am to 4pmKnowledge Connection (Suntec)

What Does it Cost Me?

  • Original Fee – S$777 per pax
  • Early Bird Packages – S$588 (Close 1 week before the Commencement Date of each Workshop)

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