Introduction

Community. Camaraderie. Comradeship

All of us are community creature. Community sets us apart from others as a distinct segment of the entire society with shared common interests, characteristics, and identity. It is the very idea of distinction and differences that bring people together to network, to fellowship, to support and to uphold each other.

The Online Social Phone

Face-to-face relational community evolves to online community with the support of the Worldwide Web. Customer service, customer supports, information dissemination, content rich resources become the source of attraction for visitors to visit your website, social media platforms, blogs, forums, and networks repeatedly. Besides, Online Community adds a sense of belonging to your brand. With rich and varied contents, you can create personal relationships with your existing customers and potential customers, build customer retentions, increase sales, gather feedback, opinions, disseminate information in the form of viral marketing, and etc.

Make a Difference

Learn how to create and build a branded community for your business based on your company’s business objectives. Walk away on how to grow your communities, identify your brand, promote it, and get the members to advocate your brand for you. Using the knowledge and tools that you have learned, you will have to create community using a mock up scenario, choose the appropriate model and plan how to grow it, making a difference among your competitors.

What you’ll bring home with you…

• Why building a community of advocates
• Understanding the Opportunities and Risks
• 8 Types of communities and their characteristics
• Strategies to build a successful community
• Checklist to develop a successful advocacy program
• Control policy and regulations to be set in place
• Roll up your sleeves & create an online community platform as part of the course assessment

Complimentary Tools…

• Free 1 month Ning Plus package worth US$19.95/month to help you set up your very own community during the course
• Free 50 distinct and unique themes for you to choose from for your online community Ning design
• Free widgets and profile applications for the creation of your unique profile online
• Free moderation & privacy tools for you to facilitate and control the posting of videos, photos, groups, chat and events.
• Free invitation engine installed with Ning for you to import or create new members to be invited into your networks.
• Free applications for you to share contents across other social media platforms such as Twitter and Facebook.
• Free Chat features for your members to see who’s online and for chatting up.
• Free single or multi-threaded discussion forums set up with categories, photos and attachments permitted.
• Free enabling of blogging features for every member in your Ning network.
• Free event organization, invitation and tracking application for events promotions.

Who should be attending….

1. Anyone who is looking for a career change or career enhancement into the Social Media field as a professional Social Media Specialist or a Community Manager.
2. For any organisations, communities or government agencies looking to set up a community platform using the social media tools.

Pre-Requisites

• Basic HTML knowledge of how it works
• Excellent communication skills (oral and written)
• Knowledge of how social media platforms and blogging work
• Public Relations, marketing, sales experience or knowledge is a plus but not necessary

Your Instructor

A social media strategist in his own rights, Roderick Low has been working with SMEs to build their online business communications, marketing and public relations using social media platforms and technologies. Leveraging on more than 5 years of customer service experiences in the retail & training industry, Roderick is able to couple his experiences with his extensive knowledge in blog marketing and social media to transform the ways his clients market & communicate to their customers. Some of his clientele includes insurance companies, real estate professionals, advertising agencies, & financial institutions.

Next Workshop Dates

What Does it Cost Me?

• Original Fee – S$1,688 per pax
• Early Bird Packages – S$1,288 (Close 1 week before the Commencement Date of each Workshop)

Register Today…

Course Fee

Original Fee $1,688.00 Early Bird $1,288.00

Choose your course date

7,14 & 21 May (3 Days) 1,2,8,9,15,16 Sep (6 Nights) 5,12,19 Nov (3 Days)

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For Your Actions…

• Come and hear what others have to say about us…View our testimonies and galleries!
• Download the workshop brochure for your reference!
• Send the workshop brochure to a friend!